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No matter what screen size you’re after, we’ve got the right TV for you.
Sony 4K HDR TVs are designed for awe-inspiring viewing, whatever you choose to watch.
Lifelike images put you right at the centre of the action.
What is BRAVIA XR?
Complete immersion in an experience that thrills and moves you and feels just like the world around us. That was the goal driving the development of BRAVIA XR™ TVs - built around the brand new Cognitive Processor XR™, designed to replicate the way our brains think and respond.
The way we perceive the world is based on information coming from our eyes and ears to our brain at the same time. Conventional
AI can only detect and analyse elements like colour, contrast and detail individually. Cognitive Processor XR can cross-analyse
every element at once, just as our brains do.