Macphersons App Direct Ltd

Macphersons Appliances Direct offer you a wide choice of both built-in and freestanding kitchen appliances from Range Cookers to American Fridge Freezers, with brands such as Bosch, Neff, Siemens, Miele, Rangemaster, Maytag and more.

Some 20 years ago we were the traditional High Street Electrical retailer selling TV’s, Videos, Hi-fi’s, Washing Machines, Fridges, Kettles, Irons, Batteries etc, from 3 stores in Birmingham. However, in 1997 we made the conscious decision to concentrate purely on “white goods” from our warehouse in Harborne. Our business has grown every year since on the back of offering our customers a high-quality service, best advice, prompt timed delivery and keen prices.

Our team is totally dedicated to helping our customers make the right decision. All our staff are very experienced, knowledgeable about the products and committed with help and advice every step of the way. Together with concentrating on the medium to high-end manufacturers with direct accounts to all our suppliers we can follow customers’ orders through the system directly. We therefore believe the steady repeat business and customer referrals are our prize assets and testament to our success.

Our warehouse also displays Built-in Appliances including Single and Double Ovens, Gas, Electric Ceramic, Induction Hobs, Dishwashers, Refrigeration, Coffee Makers, Warming Drawers, Combination Microwaves and the increasingly popular Wine Coolers and Steam Ovens.

We are members the Euronics group the largest Independent buying group in the industry with some 630 members and some 1350 outlets nationwide. Our central warehouse stocks the top 500 selling products and our group current buying power is over £400 million. The Euronics motto is We Deliver, We Install, We Care.

Finally, we hope you join our growing number of happy customers and enjoy shopping with us. We hope our advice has been appreciated but most of all we hope the products you have chosen, look good and work well in your kitchen.

Opening times

  • Monday:
    9:00 AM - 5:30 PM
  • Tuesday:
    9:00 AM - 5:30 PM
  • Wednesday:
    9:00 AM - 5:30 PM
  • Thursday:
    9:00 AM - 5:30 PM
  • Friday:
    9:00 AM - 5:30 PM
  • Saturday:
    10:00 AM - 4:00 PM
  • Sunday:

How to find us

We are approximately 3 miles from Birmingham City centre and 2 miles from Five Ways Edgbaston and The Queen Elizabeth Hospital.

Our showroom/warehouse is accessed via Harborne High street and by then turning into St. Johns Road which also has the main car parks for Harborne shopping (there is a Sainsbury’s local on the corner) when you reach the T-Junction turn left and you are then on Clarence Road (residential road) we are on the Left hand side approx. 50 yards from the end of Clarence Road, look out for a pair of black gates which are open. We have parking facilities.

Delivery info

We deliver throughout the Midlands using our own delivery team. We can also deliver throughout the UK using our supplier home delivery teams or alternative delivery methods where required.

Macphersons App Direct Ltd

Store Details

We Sell

  • Cooking (gas & electric)
  • Refrigeration
  • Floorcare
  • Laundry
  • Dishwashers
  • Small Appliances
  • Electric Mobility
  • American Style Fridge Freezers
  • Heating & Air Treatment
  • Computing
  • Cooking (electric only)

We accept LOVE2SHOP Vouchers
(we are unable to accept LOVE2SHOP payment cards)