Macphersons App Direct Ltd

Macphersons Appliances Direct offer you a wide choice of both Built-In and freestanding kitchen appliances including Range Cookers and American Fridge Freezers in makes like Bosch, Neff, Siemens, Miele, Rangemaster, Maytag and many more.

Some twenty years ago we were the traditional High Street Electrical retailer selling TV’s, Videos, Hi-fi’s, Washing Machines, Fridges, Kettles, Irons, Batteries etc, from 3 stores in Birmingham.

In 1997 when retail pricing was abolished we added our warehouse and closed the high street stores. At that time we made a conscious effort to concentrate purely on “white goods” from our warehouse in Harborne, five minutes from the city centre, Q.E Hospital and the Botanical Gardens.

Our business has grown every year since 1998 on the back of offering our customers a high quality service, best advice, prompt timed delivery where possible and keen prices.

Together with concentrating on the medium to high-end manufacturers with direct accounts with all our suppliers we can follow customers’ orders through the system directly.

Our products include Range Cookers (with usually 30 on display) American side by side refrigeration (again with over 20 on display). Our warehouse also displays Built-In Appliances including Single and Double Ovens, Gas, Electric Ceramic, Induction Hobs, Dishwashers, Refrigeration, Coffee Makers, Warming Drawers, Combination Microwaves and the increasingly popular Wine Coolers and Steam Ovens.

We also stock many freestanding appliances i.e. Washing Machines, Dishwashers, Refrigeration and a small range of slot in Cookers.

We are members the Euronics group the largest Independent buying group in the industry with some 630 members and some 1350 outlets nationwide. Our central warehouse over a 105’000 sq, feet stocks the top 500 selling products and our group current buying power is over £400 million. The Euronics motto is We Deliver, We Install, We Care. Our team is totally dedicated to helping our customers make the right decision. All our staff are very experienced, knowledgeable about the products and committed with help and advice every step of the way.

Our team, repeat business and referrals are we believe our prize assets and testament to our success.

Finally we hope you join our growing number of happy customers, and enjoy shopping with us. We hope our advice has been appreciated but most of all we hope the products you have chosen look and work well in your kitchen.

Opening times

  • Monday:
    9:00 AM - 5:30 PM
  • Tuesday:
    9:00 AM - 5:30 PM
  • Wednesday:
    9:00 AM - 5:30 PM
  • Thursday:
    9:00 AM - 5:30 PM
  • Friday:
    9:00 AM - 5:30 PM
  • Saturday:
    9:00 AM - 5:30 PM
  • Sunday:

How to find us

We are approximately 3 miles from Birmingham City centre and 2 miles from Five Ways Edgabaston and the Queen Elizabeth Hospital, our showroom/warehouse is accessed via Harborne High street and by then turning into St. Johns Road which also has the main car parks for Harborne shopping (There is a Sainsbury’s local on the corner) when you reach the T-Junction turn left and you are then on Clarence Road (Residential Road) we are on the Left hand side approx. 50 yards from the end of Clarence Road, look out for a pair of black gates which are open when we are open, we have parking facilities.

Delivery info

We deliver throughout the Midlands using our own delivery team, and we can also deliver UK wide using our supplier home delivery teams or alternative delivery methods where required

0121 427 4633
Macphersons App Direct Ltd
Today this store will be open until:
5:30 PM

We Sell

  • Laundry
  • Refrigeration
  • Dishwashers
  • Cooking
  • Floorcare
  • Heating & Air Treatment
  • Small Appliances

Store Details

  • Macphersons App Direct Ltd
  • Clarence Road
  • 46
  • Birmingham
  • B17 9LG

We accept