PRC Direct has been established for 35 years as one of the UK's leading independent electrical retailers. Order online, by phone or in store at PRC's award-winning showroom in Ilford Essex, PRC always guarantee great deals on the latest technology.
In March 2010, PRC was awarded Samsung Dealer of the Year 2010, considered to be one of the electrical retail industry’s most coveted and prestigious awards. The award was presented by Vice-President of Samsung UK, Andy Griffiths with Samsung UK General Manager, Colin Rodgers to PRC Directors.
For over 30 years PRC has been a trusted independent supplier of electronic and electrical items to a large number of customers. Our business has grown because we are good at what we do. We set out to keep our customers happy by “moving with the times” and always having an attractive and interesting depth of products.
As our business has grown and technology has changed, we’ve always recognised that not all customers are relaxed around new technology. We are especially proud that our fully trained staff are ready and able to help – we don’t baffle our customers, we’re on hand to assist them to make the choices that are right for their individual circumstances. After all, we want them to stay loyal to PRC and to recommend us to their friends and colleagues.
At PRC we encourage customers to look at and touch the specialist electronic items that we sell. Our product range is extensive, and we are able to supply quality products to our customers at a price that’s perfectly pitched for them.
We supply the brands that our customers know and trust too. That’s why our newly refurbished state of the art retail outlet in Ilford is so important to us. It’s our retail hub and the place where we can meet our customers face to face and show them the latest technology to meet their needs. The quality of the store with its premium look and feel demonstrates our commitment and passion towards the industry and is like no other.
We understand only too well that those customers who want to see the merchandise before they buy prefer to do so in the best possible environment. That’s exactly what we deliver in our flagship Ilford store. We also know that in a market that’s as tough as today’s it’s vital for a business like ours to adapt and change. We recognise that we have to appeal to a customer base that’s choosy, knowledgeable and price sensitive.
Our range of TVs include Plasma, LCD, and the latest 3D LED technology along with Blu-ray, Home Cinema, MP3, Digital Imaging and Laptops. We also offer a sophisticated range of Home Appliances.
At PRC we encourage customers to look at and touch the specialist electronic items that we sell. Our product range is extensive and we are able to supply quality products to our customers at a price that’s perfectly pitched for them.
We supply the brands that our customers know and trust too. That’s why our newly refurbished state of the art retail outlet in Ilford is so important to us. It’s our retail hub and the place where we can meet our customers face to face and show them the latest technology to meet their needs. The quality of the store with its premium look and feel demonstrates our commitment and passion towards the industry and is like no other.
We understand only too well that those customers who want to see the merchandise before they buy prefer to do so in the best possible environment. That’s exactly what we deliver in our flagship Ilford store. We also know that in a market that’s as tough as today’s it’s vital for a business like ours to adapt and change. We recognise that we have to appeal to a customer base that’s choosy, knowledgeable and price sensitive.
Our range of TVs include Plasma, LCD and the latest 3D LED technology along with Blu-ray, Home Cinema, MP3, Digital Imaging and Laptops. We also offer a sophisticated range of Home Appliances
