Princes began trading in 1981, as a TV rental and repair business, operated by Dennis Prince from a porta cabin at his parents' home!
From these humble origins, Princes has established an impressive retail presence on the High Streets of market towns in North Shropshire, backed up by an enviable reputation for its installation services, and has developed an aerial and satellite team with a proven track record for excellence in its dealings with domestic and commercial customers, throughout Shropshire and further afield.
Dennis still heads up the firm's retail and installation activities, and his first recruit, Pete Ellis, directs the aerial and satellite team. From the outset, both have recognised the fundamental importance of customer care, and have established the underlying principles by which the Company still operates today.
These principles, closely aligned to the Euronics slogan of "we deliver, we install, we care", are re-enforced by accreditation to national standards (Confederation of Aerial Industries), or membership of trade associations (RETRA), supplying further evidence of the firm's commitment to quality, and providing its customers with added assurance.
As a community-based company, operating in a predominantly rural County, Princes has long recognised the value of customer care, at all stages of the sales and installation process, and has established an extremely loyal customer base.
Its electrical retail activities are supplemented by an installation team with a proven track record for service delivery, backed up by an established reputation for after-sales reliability.
In all respects, Princes proudly lives up to the Euronics slogan of "we deliver, we install, we care", and is delighted to receive glowing testimonials on a regular basis, typified by the following:
"It is great to know that, in an age when we are all constantly bombarded with messages from major retail chains, that there is still a traditional, locally-based retailer that will always go that extra mile to help, and will always make sure that you get the right product at the right price".