PRC HiFi & Video Ltd

PRC has been established for 35 years as one of the UK's leading independent electrical retailers. Order online, by phone or in store at PRC's award winning showroom in Ilford Essex, PRC always guarantee great deals on the latest technology.

In March 2010, PRC was awarded Samsung Dealer of the Year 2010, considered to be one of the electrical retail industry’s most coveted and prestigious awards. The award was presented by Vice-President of Samsung UK, Andy Griffiths with Samsung UK General Manager, Colin Rodgers to PRC Directors.

For over 30 years PRC has been a trusted independent supplier of electronic and electrical items to a large number of customers. Our business has grown because we are good at what we do. We set out to keep our customers happy by “moving with the times” and always having an attractive and interesting depth of products.

As our business has grown and technology has changed, we’ve always recognised that not all customers are relaxed around new technology. We are especially proud that our fully trained staff are ready and able to help – we don’t baffle our customers, we’re on hand to assist them to make the choices that are right for their individual circumstances. After all, we want them to stay loyal to PRC and to recommend us to their friends and colleagues.

At PRC we encourage customers to look at and touch the specialist electronic items that we sell. Our product range is extensive and we are able to supply quality products to our customers at a price that’s perfectly pitched for them.

We supply the brands that our customers know and trust too. That’s why our newly refurbished state of the art retail outlet in Ilford is so important to us. It’s our retail hub and the place where we can meet our customers face to face and show them the latest technology to meet their needs. The quality of the store with its premium look and feel demonstrates our commitment and passion towards the industry and is like no other.

We understand only too well that those customers who want to see the merchandise before they buy prefer to do so in the best possible environment. That’s exactly what we deliver in our flagship Ilford store. We also know that in a market that’s as tough as today’s it’s vital for a business like ours to adapt and change.  We recognise that we have to appeal to a customer base that’s choosy, knowledgeable and price sensitive.

Our range of TVs include Plasma, LCD and the latest 3D LED technology along with Blu-ray, Home Cinema, MP3, Digital Imaging and Laptops. We also offer a sophisticated range of Home Appliances

Opening times

  • Monday:
    9:00 AM - 6:00 PM
  • Tuesday:
    9:00 AM - 6:00 PM
  • Wednesday:
    9:00 AM - 6:00 PM
  • Thursday:
    9:00 AM - 6:00 PM
  • Friday:
    9:00 AM - 6:00 PM
  • Saturday:
    9:00 AM - 6:00 PM
  • Sunday:
    10:30 AM - 5:00 PM

How to find us

By car via M25 ( From the south)  M20 / A2 to M25. Take the A13 (Exit 30) Follow A406 via exit  towards A12, Stay straight to go onto the slip road towards  Ilford, Take left on slip road and turn Right onto Romford  Road Turn slightly left onto Cranbrook Road past Ilford Station

By car via M25 ( From the North)  M1 or M4 to M25.Follow Stansted/M11/Harlow and Take M11  Merge onto A406 via exit towards A12 Stay straight to go onto  the slip road towards Ilford, Take left on slip road and turn right  onto Romford Road now Turn slightly left onto Cranbrook Road  past Ilford Station, now drive 600 yards, we are located on the  right.

By car via A12 (From the East or West)  Stay straight to go onto the slip road towards Ilford then Take a left on to slip road and turn right onto Romford  Road now, turn slightly left onto Cranbrook Road past  Ilford Station onto Cranbrook Road and drive 600 yards. 

By Train We are on the Great Eastern Line. 2 minutes’ walk from Ilford British Rail Station at Ilford Station. Turn left onto Cranbrook Road and walk 600 yards.

By Bus Take any bus that terminates in Ilford Town Centre 

Delivery info


0208 911 0311
PRC HiFi & Video Ltd
Today this store will be open until:
6:00 PM

We Sell

  • Laundry
  • Refrigeration
  • Dishwashers
  • Cooking
  • Floorcare
  • TV & Entertainment
  • Heating & Air Treatment

Store Details

  • PRC HiFi & Video Ltd
  • 78 Cranbrook Road
  • Ilford
  • Essex
  • IG1 4NH

We accept