Established in 1982 Borshch is a family run business with 3 stores based in the Midlands. In 1998 we moved into our Birmingham showroom, with one of the largest displays of appliances  in the country and over two thousand products on display.

We are now firmly established as one of the country’s leading independent white goods retailers.  To date we have served over one and a half million customers. You know you're in safe hands shopping at Borshch, We excel in offering excellent customer service and fiercely competitive prices to the local community. Borshch is rated 4.9 on Trustpilot, don’t take our word for it, read some of our reviews to see what our customers say about us.