Borshch Electric - Erdington

Established in 1982 Borshch is a family run business with 3 stores based in the Midlands, In 2019 we opened our brand new flagship store based in Erdington, We decided that 2019 was the right time to expand our company and introduce a beautiful range of kitchens alongside the appliances we are well known for selling . We are committed to delivering the very best service from design to installation and everything in between. Offering the same award winning customer service giving expert help and advice to help you create your dream kitchen. We have brought together some of the most innovative products and industry leading suppliers to create a showroom that will have something for everyone. This showroom won IER Best independent kitchen showroom in 2021 and 2022.

With over one thousand five hundred appliances on display along with 18 kitchens displays, our friendly and knowledgeable staff are on hand to give you all the help and advice you need in choosing the right appliance for your requirements and budget. Our extended warranty will give you any further peace of mind you may need. To date we have served over one and a half million customers, you know you're in safe hands shopping at Borshch, We excel in offering excellent customer service and fiercely competitive prices to the local community. Borshch is rated 4.9 on Trustpilot, don’t take our word for It, read some of our reviews to see what our customers say about us.

Our new store comes complete with our experienced kitchen designer, who provides a specialist consultative service to customers, guiding them from the initial concept, to materials, lighting, colours all the way through to installation. In fact, within weeks of opening our design studio has been inundated with projects and orders. At Borsch Erdington we offer a unique kitchen design service allowing you to craft the kitchen of your dreams for a very attractive price.

Borshch Erdington is also the new home of the Big Hoot Owls,  Originally part of ‘The Big Hoot’ public art trail in 2015, they stand more than 5ft tall and include an Ozzy Osbourne owl and a striking Ancient Egypt-themed figurine.  The set of 13 were purchased at auction when the entire collection of 100 went under the hammer in aid of Birmingham Children’s Hospital. They have taken roost by windows, escalators and showrooms at the superstore so why not come down and see the owls.

Opening times

  • Monday:
    9:00 AM - 5:30 PM
  • Tuesday:
    9:00 AM - 5:30 PM
  • Wednesday:
    9:00 AM - 5:30 PM
  • Thursday:
    9:00 AM - 5:30 PM
  • Friday:
    9:00 AM - 5:30 PM
  • Saturday:
    9:00 AM - 5:30 PM
  • Sunday:
    10:00 AM - 4:00 PM

Delivery info

With free onsite parking, extended warranty services, convenient home delivery and installation available on all appliances, can you afford not to shop with us.

We aim to deliver appliances within 3-5 days, but this can vary due to circumstances, and we've been known to deliver on the same day.

Deliveries beyond 25 miles: Please contact us for availability and pricing.

Borshch Electric - Erdington

Store Details

We Sell

  • Cooking (gas & electric)
  • Refrigeration
  • Floorcare
  • Laundry
  • Dishwashers
  • Small Appliances
  • American Style Fridge Freezers
  • Computing
  • Home & Outdoor