The Discount Appliance Centre Ltd is dedicated to bringing you the most comprehensive range of built in and free-standing appliances in the area, together with the most competitive prices and outstanding customer service. Today the "Discount Appliance Centre" is well established as the area’s leading independent electrical outlet offering a range of products second to none. The recipe for our continued success in this field is a simple one, to have the products our customers require, at the price they want to pay and more importantly having them in stock for immediate collection or delivery. Holding stock is what puts the “Discount Appliance Centre “ahead of our competitors, as well as having a fitting and installation service.
Peter Cook is our Managing Director and founder of The Discount Appliance Centre Ltd. Established in 1987 the original business was mainly concerned with the fitted kitchen market, importing products from throughout Europe from manufacturers such as "Arthur Bonnet" and "Rational" but to name just two. Associated with the kitchen industry is obviously the electrical appliance market, and so the seeds were set for what eventually became known as "The Discount Appliance Centre". After 20 years in the Kitchen Industry, Peter decided with his vast experience to expand and specialise in retailing domestic appliances; hence The Discount Appliance Centre was born.