The Adcock family has a long history of trading in Watton dating back to 1811, after the family had moved from Norwich.
Whilst the goods have changed and business philosophy has modernised, the fourth generation of Adcocks are still keen to uphold the values of a family business in providing the service to their customers that has kept the family in business for well over 100 years and are proud to be opening a new shop in Dereham in 2016.
Samuel Adcock, who was a clockmaker, opened the original shop in Watton in 1811 further down the High Street next to the current Barclays Bank. Samuel’s son George later took over the business and in turn handed it over to two of his sons Ernest and Edmund. They were also watch and clockmakers.
The electrical side of the business moved on with the introduction of the “wireless” together with hiring and charging of accumulators to power them, but watches, clocks and jewellery were still the mainstay of the business.
Television first came on the scene with BBC only sets in the mid 1950’s. Cyril Woods once recalled having boxes of television sets piled up in his and George’s houses to meet the demand as there was no room to store them at the shop.
In 2005 Adcocks embarked upon another major refurbishment to increase the showroom area and ‘open plan’ the store. This was a massive project that took over 18 months to complete. The business survived the tremendous disruption to trading and were very proud of the end result in totally modernising the store.
The company has seen tremendous change over the 100 years of trading. But as markets have changed the business has changed to accommodate and take advantage of these developments.
We offer delivery and installation within a 15 mile radius of this store.
Installation is available and should be added to basket before completing checkout. If you are in our 15 mile radius delivery area, the cost is calculated in your “basket” by your post code. Some smaller items are available for postage
Great Service, Little Mark was helpful with getting the best price, i will shop here again.John 1 Aug 2017
a most excellent store. Just purchased a Smeg ECF01 at a very competitive price. Most impressed with service. Let's all support our local stores!Mr C 18 Apr 2017
Good friendly service. Gavin and other members of staff were happy to investigate what seemed to be an issue with a SMEG coffee maker that we had purchased from the shop. We appreciated it and won't hesitate to return when the need arises. the coffee maker works well.John & Jan Constance 12 Jan 2017