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LG OLED77W9PLA 77" OLED TV - SMART - webOs - Freeview HD - Freesat HD - INFINITE - Black - A Rated

  • £7,999.00
In stock


Experience TV in a brand new light with this 77 inch OLED model from LG. You’ll have a myriad of entertainment waiting for you, from streaming services and connectivity options to Freeview and Freesat.

Looking for a smaller screen? This model is also available with a 65 inch screen – OLED65W9PLA.

The Perfect Picture

Get a better picture than ever before with this LG television. Combining OLED backlight technology and a 3840 x 2160 screen resolution, it will bring you even closer to the action.

The self-lighting pixels with Perfect Black technology – unique to LG OLED TVs – can completely switch off, so no light is emitted from or passes through them. This provides infinite contrast for the deepest blacks imaginable. Plus, you’ll always see clean, sharp images, and lifelike colour with the exclusive α9 Gen 2 Intelligent Processor. Optimised for OLED, it provides great quality no matter the input, thanks to AI Picture and Sound enhancement.

Make a statement in your home with the LG OLED77W9PLA. The special Wallpaper design means that you can mount it on your wall to achieve a smooth look and uninterrupted viewing experience – the kit is even included, for your convenience. The speakers, TV technology and connections are housed in a separate LG OLED Hub, leaving you with the world’s only ‘picture on wall’ TV.

Smarter Than You Think

The OLED77W9PLA is a Smart TV with a difference. Running on the webOS operating system, you can enjoy a simple and intuitive experience that brings together some of the nation’s best TV services. It’s packed with streaming and catch up apps, such as:

  • BBC iPlayer
  • Netflix
  • Amazon Video
  • 4oD
  • ITV Player
  • My5
  • YouTube
  • Now TV

You can connect to the internet with an Ethernet cable or Wi-Fi, and share content from your devices with the four HDMI ports, three USB ports, and Bluetooth. Whether you want to show your loved ones the latest viral video or your holiday snaps, the LG OLED77W9PLA makes it possible. Plus, you can keep your midnight film from waking up the rest of the family, thanks to the headphone jack.

All the Options You Need

Experience more entertainment possibilities with this LG OLED television. Freeview HD offers over 70 TV channels, 15 HD channels, and more than 30 radio stations, while Freesat HD provides access to over 200 options. No matter your setup, you’ll have a whole host of channels at your fingertips.

Never miss your favourite shows again thanks to the recording function and 8-day electronic programme guide – you can plan ahead and fit your entertainment around your busy schedule.

The sleek, black LG OLED77W9PLA will bring something special to your favourite movies and TV series. Add one to your basket today.



Aspect Ratio 16:9
Screen Size Class 195.6 cm
Brand Name LG
Bluetooth Yes
Colour Black
Depth 6 cm
Height 98.9 cm
Electronic Program Guide Yes
Energy Consumption per Year 291 kWh
Energy Efficiency Class A
Viewable Screen Size 195 cm
Ethernet Yes
Weight (Approximate) 12.30 kg
Ethernet Technology Ethernet
Width 172.1 cm
  • Progressive Scan
  • Infinite Contrast
  • Wall Mountable
Webcam No
Service Type
  • Freeview HD
  • Freesat HD
Headphone Yes
Internet Access Yes
Manufacturer LG Electronics
Manufacturer Part Number OLED77W9PLA
Maximum Resolution 3840 x 2160
Media Player Yes
Network (RJ-45) Yes
Number of HDMI Ports 4
Number of USB Ports 3
Operating Power Consumption 210 W
Operating System WebOS
PC Streaming Yes
Product Model OLED77W9PLA
Product Name OLED77W9PLA Smart OLED TV
Product Type Smart OLED TV
RMS Output Power 60 W
Scan Format 2160p
Speakers Yes
Streaming Service
  • BBC iPlayer
  • 4oD
  • YouTube
  • Netflix
  • ITV
  • NOW TV
  • Amazon Instant Video
  • My5
Video Signal Standard 4K UHDTV
Wireless LAN Yes


Key features

  • New 2nd Gen α9 Processor with AI
  • 4K Cinema HDR Delivers The Filmmaker’s Vision
  • Gallery Mode Adds a touch of class to your life
  • A1 Smart

The item will need the following connection(s)

  • Electric Electric

Product Dimensions

  • Height: 98.9 cm
  • Width: 172.1 cm
  • Depth: 6 cm